Make more money.

Learn how to grow and promote your culinary business.

Neon sign with the word 'EATS' and a yellow arrow pointing downward, set against a dark blue and red background.

A smart alternative to agencies.

💰 Make more money doing what you love.

🧲 Attract your ideal customer.

💃🏽 Promote your product in a way that feels easy and fun.

🗞️ Send story ideas to the press without a publicist.

💫 Learn from an expert and have guidance while you do the work.

Black and white food truck with floating colorful food items including carrots, burrito, donuts, banana, macarons, ice cream cones, coffee latte, and pizza.

Learn how PR works.

There is a party van rolling in and it’s ready for you. The only ticket required is a desire to do your own PR and marketing with confidence.

You’ll learn how the press industry works. Press opportunities and marketing ideas will hit your inbox. You’ll learn from real life examples. You’ll do better marketing.

Learn from a pro.

I’ve been obsessing over marketing, PR, and advertising for 20 years.

Melissa Lukach

✔ I’ll share what it takes to get coverage by The New York Times, Eater, local & national TV, content creators, and podcasts.

✔ Can teach you the formula I used at top NYC ad agencies to create memorable brands.

✔ Will show you the secret to hosting great events. I produced dining experiences for Modernist Cuisine and Saveur magazine and celebrity events for Us Weekly magazine.

✔ Great at helping clients determine where to spend their marketing attention and how to get it done.

✔ Work with people who agree that the world needs more women and non-binary business owners making bank and doing it on their own terms.

-Melissa Lukach, founder